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Client

Nigeria Healthcare Excellence Awards

NHEA is an annual event that celebrates personalities & organizations who have contributed positively to healthcare delivery in Nigeria.

Role:

  • Social Media Strategist
  • Graphic Designer
  • Digital Marketer
  • Brand Strategist


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Managed

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Challenge

NHEA faced a double-edged sword: they weren't effectively reaching their target audience, leading to a lack of brand awareness. This meant their message wasn't resonating with the right people, hindering their ability to achieve their marketing objectives.

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Solution

To address this issue, we recommended utilizing ads. Additionally, we increased posting frequency organically and expanded our presence on various social media platforms. We also rebranded, revamped pages, and adjusted our brand voice.

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BEFORE

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AFTER

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AFTER

BEFORE

  • Enhanced all social media profiles
  • Crafting the narrative for the new award plaque and re-branding
  • Designing feed layout
  • Adopted email marketing
  • Creative content development (videos & posts)
  • Developed and designed a Landing Page for improved communication between the brand and its clients
  • Ran and Manage SM ads
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Landing Page

Client

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Results

Within the first year of implementing changes, we saw a 200% increase in awareness.

We received over 1000 nominations, marking a 89% increase

Achieved a 40% increase in engagement in the first month.

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Client

Grace Ese

Social Media Strategist

Summary

  • Enhanced all social media profiles
  • Crafting the narrative for the new award plaque and rebranding
  • Designing feed layout
  • Adopted email marketing
  • Creative content development (videos & posts)
  • Developed and designed a Landing Page for improved communication between the brand and its clients

BEFORE

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AFTER

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Landing Page

Role:

  • Social Media Strategist
  • Graphic Designer
  • Digital Marketer
  • Brand Strategist

Challenge:

Encountering challenges connecting with the target audience and facing low awareness.


Solution:

To address this issue, we recommended utilizing ads. Additionally, we increased posting frequency organically and expanded our presence on various social media platforms. We also rebranded, revamped pages, and adjusted our brand voice.


Results:

Within the first year of implementing these changes, we saw a 100% increase in awareness. Moreover, we received over 1000 nominations, marking a 70% increase from the previous year.

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NIGERIAN HEALTHCARE EXCELLENCE AWARDS

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